If you need I can send you the presentation.
I present the journey of the innovative idea to the POC and the crucial projection towards a monetizable POV. Idea -> Concept -> Value
What makes a business successfully grow through online ads? Why do so many people still get it wrong in the MENA region?
I worked at Facebook for 7 years and spent millions of dollars on ads on many platforms and saw companies grow from zero to 7+ figures. I also spoke to hundreds of people who were having issues and had failed in their online marketing journey.
In this session, I will share with you the main lessons I learned from successful and failed campaigns and what you need to think about if you want to grow in this field.
The scale and complexity of human behavior traces captured on the web have revolutionized disease tracking, pushing the lag of conventional health surveillance to more real-time “now-casting”.
These signals also provide a rich tableau of the context around people’s health conditions, as well as cultural, social, and personal attitudes which affect their behavior and health-related beliefs. In this talk, I will discuss case studies of different perspectives through which we may detect and track online health misinformation, including rumors around Zika virus, the spread of unproven cancer treatment claims, and the anti-vaccination debate.
We will look at them through the lenses of machine learning for misinformation classification, cohort identification for user stance tracking, and network science for the quantification of the echo chamber effect. We will then discuss how these tools may fit into the larger battle against harmful information.
Social media is the main media users now use to get information and communicate with others. The amount of large data has enriched the field of data science to learn more about human behaviour from their activities online. In this talk, we discuss the field of Computational social science (CSS) that focuses on studying social phenomena with big data to learn about societies and individuals. Examples of CSS studies from the Arab region are presented including social, religious and political topics.