If you need I can send you the presentation.
I present the journey of the innovative idea to the POC and the crucial projection towards a monetizable POV. Idea -> Concept -> Value
Language: French
Talk
MARKETING
What makes a business successfully grow through online ads? Why do so many people still get it wrong in the MENA region?
I worked at Facebook for 7 years and spent millions of dollars on ads on many platforms and saw companies grow from zero to 7+ figures. I also spoke to hundreds of people who were having issues and had failed in their online marketing journey.
In this session, I will share with you the main lessons I learned from successful and failed campaigns and what you need to think about if you want to grow in this field.
We are completely surrounded by Recommender systems. If you watch something on Amazon, Netflix or YouTube, you immediately get a list of recommendations on what to watch next. And, it is not just music or videos. You constantly get recommendations on Amazon—people who bought this book also bought this other book. Same goes for restaurant recommendations. Then there are targeted advertisements, a manifestation of similar technology that assesses your personal profile and figures out what to show you.
So, how do these systems work? Personalization is one of the key applications in machine learning with widespread usage across e-commerce, entertainment, production, healthcare and many other industries.
This talk will present recent advances across the personalization industry and demonstrates their practical applications in real case-studies of world-leading online platforms
I will talk about how telecom companies are monetizing their big data in order to open new revenue streams especially after the telecom industry started facing increasing top-line pressure in their core business due to intense competition from market players, as well as the growing threats from digital-native/OTT players. I will showcase some real use cases that i have personally worked on in Saudi Arabia, and i will give some advice on how telecom operators in Algeria can benefits from their huge amount of data that they collected through time.
Language: English
Talk